With a virtual book tour, authors can reach a large targeted audience of potential book buyers by making guest appearances on blogs, podcasts, radio shows and other venues.
Organizing a virtual book tour isn't hard, but it does take good organization. Here is a list of the steps involved in planning a virtual book tour:
- Before you start, have basic promotional tools in place, including a blog and social networking accounts.
- Begin planning at least two months in advance of the tour.
- Determine your goals for the tour and the type of tour you want to do.
- Determine the length of the tour and tour dates.
- Set up a recordkeeping system to keep track of the details for planning the tour.
- Decide what kind of content, giveaways or contests to offer on the tour.
- Make a list of prospective hosts and research them to find the best fit.
- Write a compelling invitation and send it to the top prospective hosts.
- Correspond with hosts, sending confirmations and details.
- Set up a schedule of tour stops, assigning hosts to specific dates.
- Develop a promotional plan and materials for the tour and begin pre-tour promotions.
- Write articles and interview questions and send to hosts.
- Monitor and promote daily during the tour.
- Coordinate giveaways and contests.
- Evaluate the success of the tour and take care of follow up tasks.
There you have it - the steps to organizing your own successful virtual book tour. Learn more about the details of planning a book tour in my new Virtual Book Tour Magic guidebook for authors.
Book Tour Special: Order Virtual Book Tour Magic by December 12 and you'll get an invitation to an exclusive book tour Q&A session with Dana on December 15.
About the Author: Dana Lynn Smith (right), The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. For more book promotion tips, get her free Top Book Marketing Tips ebooks at www.TheSavvyBookMarketer.com.
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Many thanks to Dana for sharing her tips in this post as part of her Virtual Book Tour.
I will be reviewing Virtual Book Tour Magic on this blog on Monday 12 December, but I'm probably not giving away too much to say that I was hugely impressed with it.
You can also read my reviews of these other guides by Dana by clicking on the appropriate title in the list below:
If you have any comments or questions for Dana (or me), as ever, please feel free to leave them below!