Sunday, December 4, 2011

How to Plan a Successful Virtual Book Tour

Virtual Book Tour Magic coverToday's guest post from Dana Lynn Smith, The Savvy Book Marketer, is part of the virtual book tour for her newest book marketing guide, Virtual Book Tour Magic.

With a virtual book tour, authors can reach a large targeted audience of potential book buyers by making guest appearances on blogs, podcasts, radio shows and other venues.

Organizing a virtual book tour isn't hard, but it does take good organization. Here is a list of the steps involved in planning a virtual book tour:

  • Before you start, have basic promotional tools in place, including a blog and social networking accounts.
  • Begin planning at least two months in advance of the tour.
  • Determine your goals for the tour and the type of tour you want to do.
  • Determine the length of the tour and tour dates.
  • Set up a recordkeeping system to keep track of the details for planning the tour.
  • Decide what kind of content, giveaways or contests to offer on the tour.
  • Make a list of prospective hosts and research them to find the best fit.
  • Write a compelling invitation and send it to the top prospective hosts.
  • Correspond with hosts, sending confirmations and details.
  • Set up a schedule of tour stops, assigning hosts to specific dates.
  • Develop a promotional plan and materials for the tour and begin pre-tour promotions.
  • Write articles and interview questions and send to hosts.
  • Monitor and promote daily during the tour.
  • Coordinate giveaways and contests.
  • Evaluate the success of the tour and take care of follow up tasks.

There you have it - the steps to organizing your own successful virtual book tour. Learn more about the details of planning a book tour in my new Virtual Book Tour Magic guidebook for authors.

Book Tour Special: Order Virtual Book Tour Magic by December 12 and you'll get an invitation to an exclusive book tour Q&A session with Dana on December 15.

 id=About the Author: Dana Lynn Smith (right), The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching. For more book promotion tips, get her free Top Book Marketing Tips ebooks at

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Many thanks to Dana for sharing her tips in this post as part of her Virtual Book Tour.

I will be reviewing Virtual Book Tour Magic on this blog on Monday 12 December, but I'm probably not giving away too much to say that I was hugely impressed with it.

You can also read my reviews of these other guides by Dana by clicking on the appropriate title in the list below:

How to Get Your Book Reviewed

Twitter Guide for Authors

Facebook Guide for Authors

If you have any comments or questions for Dana (or me), as ever, please feel free to leave them below!

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